A songwriter of digital light.

I am a creative director specializing in creative strategy, brand strategy, digital design and creative leadership.

I am extremely fortunate to have over 20 years focusing on solving complex brand communication needs to deliver clear, concise, engaging products, creative solutions and design. I’ve successfully lead creative teams to deliver innovative design and award winning campaigns for multiple client types including; small businesses and fortune 500 companies.

I am a results-driven user experience/interface designer and have consulted for diverse businesses and brands, such as Travelers, Zumba and Eberhart Capital. As an integral member of these teams, I’ve supported them in delivering improved user experiences through market research, user testing, and on-brand designs that span devices, digitally and in traditional advertising.

On every project, I take great pride in leading junior designers and collaborating with tech teams for mobile and web development with a user-centric approach that increases both ROI, brand engagement, and customer loyalty.

Judas Kesterson

Profile

Expertise in
Creative thinking
Digital design
Business strategy

Photoshop
Illustrator
InDesign
HTML/CSS
WordPress
Marketing
Management

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Experience

Chevron | Houston, Texas
Senior Graphic Designer, Cella | 2021 – 2024

Chevron works to meet the world’s growing demand for energy by exploring for oil and natural gas; refining and marketing gasoline; producing chemicals and more.

Presented concepts and designs to clients and specified and estimated materials. Delivered finalized assets to clients.
Played key role in visual story-telling and branding for a wide range of projects and campaigns.
Led the end-to-end design process for multiple high-impact campaigns resulting in 25% increase in engagement.
Ensured accuracy, attention to detail and that the project meets or exceeds the design objectives.
Designed and produced all mapping of Chevron assets to be used internally and externally. Produced all executive mapping used for upper level needs.

Skills:
Understanding of design applications in traditional and emerging channels. Ability to adapt to changing priorities, deadlines and directions. Ability to work autonomously while accountable for accuracy. Developed creative concepts, presentations and storyboarding for visual media.

Baker One Design | Magnolia, Texas
Associate Creative Director | 2012 – 2018

Baker One Design is a full-service advertising/marketing agency, specializing in branding and corporate identity. Services included are also Web Development, Marketing Collateral and Outdoor Signage as well as comprehensive Advertising Campaigns and effective Marketing Plans.

Developed and executed creative strategies that drive increased brand awareness, sales and engagement.
Led and collaborated with cross-functional teams to deliver creative solutions.
Directed the production of all print deliverables and digital ads and materials.
Executed brand design, art direction, graphic design and project management.

Clients:
Eberhart Capital LLC, Canary LLC, Unitherm, Electra Link, Diamond H Ranch, North Side Electric Motors, Bridge Bank, Ruben Ortiz Law Offices, Rock Materials, Zone Industries, Precision Pump Systems, Land Tejas Developer, Empire Communities, Dellrose Community, Lago Mar Community, Wedgewood Forest Community, Etteridge Community, Woodforest Community, Harmony Community, Highland Homes, Westin Homes, Gracepoint Homes, Mary Ross Custom Homes.

2016 PRISM Award: Website of the Year, Volume Builder – Westin Homes
2017 PRISM Award: Website of the Year, Developer – Empire Continental Land

Zumba Fitness LLC. | Hallandale, Florida
Senior Art Director | 2009 – 2012

Zumba Fitness, is a global Latin-inspired dance-fitness program with more than 15 million people taking classes in over 200,000 locations across more than 180 countries.

Developed company brand, assets and brand guidelines.
Managed and mentored junior designers and artists.
Worked with casting talent (models, voice and instructors).
Developed theme, branding, printed collateral and signage for yearly Instructor Convention events.

Clients:
Zumba Classes & Specialty Classes, Party In Pink Zumbathon, Zumbawear, Zumba Instructor Network (ZIN)
Z-Life Magazine, Zumba Fitness Video Game, Zumba Fitness Conferences and Zumba Fitness Concerts.

Sapient Corporation | Miami, Florida
Senior Art Director | 2006 – 2009

Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.

Collaborated with cross-functional teams to ensure seamless execution and delivery of campaigns.
Led a team of (9) nine designers and web developers to develop and execute creative campaigns for Fortune 500 companies.
Mentored junior designers and provided guidance on design principles and best practices.
Led the end-to-end design process for multiple high-impact campaigns resulting in 30% brand awareness.

Highlights:
Integral in acquiring 3 accounts for the Agency (KeyBank AOR, Hershey AOR, Travelers AOR) along with our project based initiatives.
Created award winning work on multiple projects.

Clients:
Robert Yates Racing, Sprint, Travelers, Logitech, Quicken, Citibank, Sony, Honda Jet, Nasco, Keybank, Hershey, Kaplan, Rock & Roll Museum, Vodafone and United States Postal Service.

2007 SoFIE Award: Citibank Direct by Sapient – Most Effective Customer Acquisition

Recommendations

"Judas worked for me in the Art Department at 5th & Ocean Clothing, Inc. for 13 years. He was hired as Art Director and was promoted to Creative Director. During his service with us, I interacted frequently with him and depended on him. Very goal oriented, he was dedicated to his work and the job at hand. Judas has always had a strong understanding of the clients needs and his ability to take minimal direction to meet these needs is incomparable. He was well organized and thrived under pressure. He has gone above and beyond to meet even unreasonable deadlines. His success in this Company derived from his being, as he was, driven in equal measure by both quality and efficiency." Alex Leiter, CEO/President at 5th & Ocean Clothing

"Judas has worked under my supervision as Art Director for over two years and is known and regarded as one of the leading members of our company; his achievements to date reflect this beyond average standards. During this time, he constantly demonstrated strong conceptual skills in both print and online media. Judas has consistently proven himself to be invaluable, an incredibly hard worker, and exceptional designer." Jeffrey Perlman, Chief Marketing Officer of Zumba Fitness

"Since the time Judas came onboard to the creative team as an art director in the Zumba Fitness marketing department, he has proven to be a great asset not only in the daily responsibilities but also in the development of the creative department itself. He was the first hire from at a time when there was only three team members and has been instrumental in the mentoring to what is now a twelve-strong team. As Creative Director and supervisor of Judas, I’ve observed much strength in his performance and solid skill set. Judas has provided great, consistent design and production work for web and print media and his experience has been a great asset in directing our group of designers. He can handle a variety of projects while meeting tight deadlines but mostly I appreciate Judas higher sense of accountability and his commitment to collaborate driven by quality and a higher design sense. Judas is very knowledgeable in multiple print and web design software applications. He has earned my trust and respect not only as an employee but also as a good friend, anyone who has the opportunity to work with Judas can abide to this and can count on his commitment and drive." Hector Batista, Creative Director of Zumba Fitness

“Success is a journey, not a destination.”
Arthur Ashe